Why Managing Your Online Reputation Is Absolute Necessary

ORM “Online Reputation Management” core values lie in casting public perceptions of the company or a person by influencing online information about that entity. It is primarily concerned with monitoring & managing the reputation of a company or an individual or a brand over the internet and taking preventive measures on those elements that can affect company positive image.

Reputation Management is like a bridge between how any company or business perceives itself and how others view it.

On various different internet sources like social media, search engines, online forums etc., it is important for your brand positioning as a knowledgeable solution for your customers.

Why Your Business Needs Reputation Management?

43% users search for expert’s opinions, article reviews before making any purchase while 83% of consumers say that online reviews influence their perception of companies or brand and prefer to buy the product looking at positive presence online. Similarly, 8 out of 10 consumers reverse their purchase decisions looking at negative online content.

A single satisfied consumer influences 9 others people by his/her online word of mouth.
An unsatisfied consumer influences 17 others people by his/her online word of mouth.

Google Is Your First Impression!

90% of online visitors only look at the first page of Google results. If you want to make a first impression, you need to fill your result pages with as much relevant information as possible.

15% have at least one negative result on their first page that damages their online image. Your online reputation is not just what you post online; it is how you put it online, where you put it online, and when you post it! It is also affected by what others post about you as their comments.

Key Drivers For Managing Your Digital Footprints:

  • Public Relations strategy
  • Content Development
  • Search Engine Optimization
  • Social Media Updates
  • Design Updates
  • Create a Reputation Strategy

Protect Your E-Reputation And Boost Your Digital Presence!

Online Reputation Management! Does it Matter?

Despite working hard and offering a great product or services, your company’s sale is decreasing. It may probably be due to poor online reputation, however, it can damage your company or brand image. You need to make a strong and fruitful reputation of your company that will increase your company’s revenue.

It is obvious that before making a purchase or decision, we all do extensive research on companies, individuals or products. Most of the online users say that bad reviews they read online made them change mind about a buying decision. Of course, this would affect your brand image among your online visitors through search results.

In today’s cutthroat competition, “Reputation Management” is a must for making an online identity of new start-ups or any existing company or brand. It should not be ignored. It can definitely be difficult, but it will ensure you to continuously run your business or brand smoothly. A positive brand image increases loyal customers for your brand, ultimately your product sales growth.

“Reputation Management” Is Not An Option…It’s A Must!

By : IT Analyst /August 06, 2016 /Blogs, Digital Marketing /0 Comment

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