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Whether you are a small business owner looking for inexpensive methods to generate qualified traffic for your business website, or a freelancer setting up a professional page to market your website within a very limited budget, these 10 inexpensive ways can guarantee you enhance your customer base.
In this article we will walk you through a mix of easy social media, search engine optimisation, and other techniques that are available on-line and require only some of your time, but not your credit card.
Assuming that you have created a website, or set up a profile on some social media channels, here is what you can do next:-
#1 Use Press Releases on local, niche sites with a link back to your website. Not only do they help drive traffic, they also generate interest in your product or service.
Some of the free options out there are:
#2 Find a niche social media site that pertains to your exact business and participate. Be helpful, provide relevant and useful information, and your word of mouth advertising will grow from that engagement.
- Travel or hospitality business – comforums
- Photography store – netor RockTheShotForum.com
#3 Claim, verify, and update your Google Local Business listing.
This is extremely important. Google Local Listings have been absorbed into Google+
#4 Create social media pages/ business profiles on some prominent networks like Google+, Facebook, Twitter or LinkedIn.
This is a great way to engage with those that are interested in your product or service, if done well. Create groups, events, and photo albums. Contribute relevant and useful information, participate in discussions for it is a great way to build credibility and interact with potential prospects one-on-one.
A word of caution: Comment and offer original, well thought out, sensible information, opinion and help on blogs that are relevant to your website’s topic and be sure to leave your URL. This is not blog comment spamming, this is engaging in a conversation relevant to your website’s topic.
#5 Set up and verify a Webmaster Central Account at Google and/or Bing Webmaster Tools. Update or create your XML sitemap and upload it to these tools. Use your Bing Webmaster Tools account to look at your incoming links. A clean and relevant incoming link profile is important, feel free to take down the irrelevant ones.
#6 Write unique HTML page titles for all of your pages. This is still extremely important, don’t forget this one.
#7 Start a blog. There’s nothing wrong with getting the basics of blogging down by using a free service from Blogger or WordPress. Write a “how-to” article that addresses your niche for Wikihow.com or Answers.com. They are extremely helpful resources for getting mentions and links.
#8 Update and optimize your description and URL at YP.com.
Note: You don’t need to pay to upgrade your account every time they prompt you, just having accurate and fresh information will do the trick.
#9 Install Google Analytics if you don’t have any tracking software. The program is pretty amazing and it’s free. You need to do this if you haven’t already. It’s that important.There are free tutorial videos by Google that walk you step by step. https://www.youtube.com/user/googleanalytics
#10 Experiment with pictures. If you have visually stimulating content that is relevant to the sites demographic try Pinterest. It’s hot right now!
You can also turn it a notch higher by creating a slideshow of your products or recording an original how-to video and uploading to YouTube. Be sure to optimize your title and descriptions. Once it’s uploaded, write a blog article and embed the video on your own Web site.
Bonus Tip: Use Google Maps for your storefront, locations, and nearby landmarks, and add descriptions. Do not forget to make your map public and embed it on your own website. Provide a link back to your website where suitable.
There you have it! Try these out and let us know your feedback. Keep reading NetCogs for more free tips and tricks.
Image Courtesy: https://www.behance.net/dunsky/