How Social Media Is Changing The Game For B2B In 2016

How Social Media Is Changing The Game For B2B In 2016

In businesses, Social Media is one of the most effective resources to promote brands & market products. It is commonly used for crowdsourcing. Social media marketing is a form of internet marketing, which is used to increase brand exposure & to reach the target audience.

In B2B marketing, social media is used to interact with your customers regularly & foster the new businesses. To acquire & retain customers, social media holds tremendous potential for B2B businesses.

Benefits of Using Social Media for Businesses:

Social media helps B2B businesses in tough markets. There are many benefits for B2B businesses to remain active on social media sites, such as:

  • Increased Brand Awareness
  • Increased Traffic
  • Developed Brand Loyalty
  • Provided Market Place
  • Build Brand Equity
  • Better Search Engine Rankings
  • Improved Sales
  • Decreased Marketing Costs
  • Identify Target Audience
  • Track Your Result
  • Repeat Customers
  • New Opportunities


Social Media Networks:

To promote your products/services online social media networks are effective resources for all sizes businesses. There are a number of social media sites which are most cost effective platform to advertise your product & to interact with your customers.

Top social media sites are Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn.

  • Facebook is the most popular social media network on the web. It is a great medium for connecting people from all over the world with your businesses. With over 1.55 billion monthly active users are interacting & engaging on Facebook.
  • Instagram was the big winner of 2015. Unlike other social networks, Instagram has reached 400m users in five years’ existence.

Social Media Marketing Spend:

Advertisers worldwide spend a huge amount on paid media to reach customers on social networks. Facebook is dominating the paid social advertising platform globally.

More than a third of CMO’s say that within the next 5 years marketing will account for 75% or more of their spending. With a 16% increase in spending, digital advertising was the fastest growing category in 2014.

In 2015, 51% of B2B marketers used paid media as part of their marketing strategy. In the next 12 months, B2B marketers will spend 16% of their marketing budget on paid media.

Why Content Marketing?

  • Corporations are more likely to pay for quality content than advertising.
  • Among all the social media sites, YouTube is the most highly engaged website. YouTube is the largest video content provider around the world. According to the 2015 Social Media Marketing Industry Report, 66% of social media marketers plan to increase their YouTube marketing in the near future.
  • On the other hand, Infographics are great for visual appeal. Infographics are effective marketing tools to build brand recognition & users are 30 times more likely to read infographics than any text. Through the use of bright colours Infographics attract users.
  • The use of images can help to capture the audience’s attention. Having at least one image in any blog post results in increasing Facebook & Twitter shares.

Key Challenges For Social Media Marketers:

  • Creating a social media marketing (SMM) strategy right is the biggest challenge today. To show the impact of social media on their businesses has also become a challenge among the marketers in tough markets.
  • Other challenges are the authentic relationship with your audience, consistently posting a quality content, original graphics etc.
  • Brand awareness, website traffic & audience reach are the most common goals of social media marketing.

Marketers can overcome the social media marketing challenges. When social media marketing done right, it can lead to more customers, more traffic & more conversions.

 

Few Tips! On Creating Best Compelling Content For Your Blogs

Few Tips! On Creating Best Compelling Content For Your Blogs

There is no denial in accepting the fact that content is the highest flammable fuel to your digital marketing & as with most of the dangerous fuels, how you use it matters the most. Use it in abundance you’ll burn the ingredients & use it in scarcity, well you can’t ignite any sparks at all.

As content marketing is growing fast, your content must be original and unique to cut the proliferation in a digital landscape. To arrive maximum results with your content marketing you need to know that how to create a compelling content for your website. Every unique content goes a long run with your visitors and Google as well. 

 

Well-written and well-organized content will spark some ideas for readers. No wonder, compelling content have it’s own perks in persuades readers leads to better conversion rates, more sales, and more shares.

 

Creating a compelling content is not a mystery, here’re some few tips on how to write one.

1. Make Your Content Actionable:

  • Start developing your ideas before it’s time to write.
  • Research similar posts & make notes.
  • Perform target keyword search beforehand.
  • Content must have a proper title, grammar, and organization. The title is the most important word on your web post as it compels people to read or not.
  • Make your topic clear that will interest readers.
  • Understand your readers. If you know about your readers you can write for them. Make sure you write content for your audience, not for yourself and not for your company or brand.
  • Write content that is understandable by your audience by using language what your audience understand.
  • Communicate more by adding pictures or images and videos.
  • To grab skimmer’s attention consistency should be there in your article.
  • To be able to create content that inspire the readers to take action every time.
  • Take a look at your article that readers actually want to read.

2. Provide Clear Instructions:

  • The best content shows how to do or how to apply information. It does not degrade or misguide users by telling them what to do.
  • Be able to deliver answers to your readers.
  • Give useful examples. The information you mentioned must provide useful tips to the users guided through the step-by-step process.

3. Add Visual Appeal:

  • Add data into your content to increase the visual appeal of your web content.
  • Highly relevant visual aspects like conceptual diagrams, screenshots or videos, photographs to demonstrate your points and graphs etc., get more views on your blog or website.
  • Don’t choose random images not related to the post.
  • Replace paragraphs by bullet points.
  • Use different font sizes for appealing typography.
  • Change texts into photographs or videos.
  • Make content to be scannable, your content must be posted correctly with clear headings. So, users can quickly scan the content to find details what they want to read.
  • To make content as interactive as possible that readers can engage with performing some actions like clicking, typing etc. It forces the readers to pay attention.
  • Instead of posting more and more content on every single day publish only best content that contains a valuable message.

 

Compelling content engages readers on every level, it should create an urge to read more & more. Every post with your name on your blog should be original. Carefully crafted content not only boost your web traffic but also help’s you to gain higher index ranking on search engines.

If you devote your time to write original and high-quality content, search engines will definitely open the path of enlightenment to your blogs for your readers, eventually, help you to attain maximum peace with your writings.