Digital Marketing – What And Why?

The article delves into Digital Marketing’s emergence from traditional methods, highlighting its channels like SEO, SMO, paid ads, and more. It aims to connect with audiences, boost visibility, and drive sales through online platforms. However, it faces hurdles like content saturation, data management complexities, evolving tech, and fierce competition. Marketers must navigate these challenges, balancing personalization and privacy while deciphering data for impactful strategies. Success lies in standing out amidst digital noise, adapting to technological shifts, and honing skills to thrive in a competitive landscape.