In businesses, Social Media is one of the most effective resources to promote brands & market products. It is commonly used for crowdsourcing. Social media marketing is a form of internet marketing, which is used to increase brand exposure & to reach the target audience.
In B2B marketing, social media is used to interact with your customers regularly & foster the new businesses. To acquire & retain customers, social media holds tremendous potential for B2B businesses.
Benefits of Using Social Media for Businesses:
Social media helps B2B businesses in tough markets. There are many benefits for B2B businesses to remain active on social media sites, such as:
- Increased Brand Awareness
- Increased Traffic
- Developed Brand Loyalty
- Provided Market Place
- Build Brand Equity
- Better Search Engine Rankings
- Improved Sales
- Decreased Marketing Costs
- Identify Target Audience
- Track Your Result
- Repeat Customers
- New Opportunities
Social Media Networks:
To promote your products/services online social media networks are effective resources for all sizes businesses. There are a number of social media sites which are most cost effective platform to advertise your product & to interact with your customers.
Top social media sites are Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn.
- Facebook is the most popular social media network on the web. It is a great medium for connecting people from all over the world with your businesses. With over 1.55 billion monthly active users are interacting & engaging on Facebook.
- Instagram was the big winner of 2015. Unlike other social networks, Instagram has reached 400m users in five years’ existence.
Social Media Marketing Spend:
Advertisers worldwide spend a huge amount on paid media to reach customers on social networks. Facebook is dominating the paid social advertising platform globally.
More than a third of CMO’s say that within the next 5 years marketing will account for 75% or more of their spending. With a 16% increase in spending, digital advertising was the fastest growing category in 2014.
In 2015, 51% of B2B marketers used paid media as part of their marketing strategy. In the next 12 months, B2B marketers will spend 16% of their marketing budget on paid media.
Why Content Marketing?
- Corporations are more likely to pay for quality content than advertising.
- Among all the social media sites, YouTube is the most highly engaged website. YouTube is the largest video content provider around the world. According to the 2015 Social Media Marketing Industry Report, 66% of social media marketers plan to increase their YouTube marketing in the near future.
- On the other hand, Infographics are great for visual appeal. Infographics are effective marketing tools to build brand recognition & users are 30 times more likely to read infographics than any text. Through the use of bright colours Infographics attract users.
- The use of images can help to capture the audience’s attention. Having at least one image in any blog post results in increasing Facebook & Twitter shares.
Key Challenges For Social Media Marketers:
- Creating a social media marketing (SMM) strategy right is the biggest challenge today. To show the impact of social media on their businesses has also become a challenge among the marketers in tough markets.
- Other challenges are the authentic relationship with your audience, consistently posting a quality content, original graphics etc.
- Brand awareness, website traffic & audience reach are the most common goals of social media marketing.
Marketers can overcome the social media marketing challenges. When social media marketing done right, it can lead to more customers, more traffic & more conversions.
There is no denial in accepting the fact that content is the highest flammable fuel to your digital marketing & as with most of the dangerous fuels, how you use it matters the most. Use it in abundance you’ll burn the ingredients & use it in scarcity, well you can’t ignite any sparks at all.
As content marketing is growing fast, your content must be original and unique to cut the proliferation in a digital landscape. To arrive maximum results with your content marketing you need to know that how to create a compelling content for your website. Every unique content goes a long run with your visitors and Google as well.
Well-written and well-organized content will spark some ideas for readers. No wonder, compelling content have it’s own perks in persuades readers leads to better conversion rates, more sales, and more shares.
Creating a compelling content is not a mystery, here’re some few tips on how to write one.
1. Make Your Content Actionable:
- Start developing your ideas before it’s time to write.
- Research similar posts & make notes.
- Perform target keyword search beforehand.
- Content must have a proper title, grammar, and organization. The title is the most important word on your web post as it compels people to read or not.
- Make your topic clear that will interest readers.
- Understand your readers. If you know about your readers you can write for them. Make sure you write content for your audience, not for yourself and not for your company or brand.
- Write content that is understandable by your audience by using language what your audience understand.
- Communicate more by adding pictures or images and videos.
- To grab skimmer’s attention consistency should be there in your article.
- To be able to create content that inspire the readers to take action every time.
- Take a look at your article that readers actually want to read.
2. Provide Clear Instructions:
- The best content shows how to do or how to apply information. It does not degrade or misguide users by telling them what to do.
- Be able to deliver answers to your readers.
- Give useful examples. The information you mentioned must provide useful tips to the users guided through the step-by-step process.
3. Add Visual Appeal:
- Add data into your content to increase the visual appeal of your web content.
- Highly relevant visual aspects like conceptual diagrams, screenshots or videos, photographs to demonstrate your points and graphs etc., get more views on your blog or website.
- Don’t choose random images not related to the post.
- Replace paragraphs by bullet points.
- Use different font sizes for appealing typography.
- Change texts into photographs or videos.
- Make content to be scannable, your content must be posted correctly with clear headings. So, users can quickly scan the content to find details what they want to read.
- To make content as interactive as possible that readers can engage with performing some actions like clicking, typing etc. It forces the readers to pay attention.
- Instead of posting more and more content on every single day publish only best content that contains a valuable message.
Compelling content engages readers on every level, it should create an urge to read more & more. Every post with your name on your blog should be original. Carefully crafted content not only boost your web traffic but also help’s you to gain higher index ranking on search engines.
If you devote your time to write original and high-quality content, search engines will definitely open the path of enlightenment to your blogs for your readers, eventually, help you to attain maximum peace with your writings.
It’s s finally done, our long-awaited project is now online. Although the idea was to launch this portal head back to the year 2009, due to some hiccups, funds, workload & yes off-course some ignoring from our end, it was delayed up until now. But not anymore, here we are and glad to share some details with you.
What Is It All About?
Grenocity.com is a unique web portal that will incorporate most of the features any city would need, not to mention the elegant design and a consistent branding look n feel. All the business listings published on Grenocity.com are exclusive to the city Greater Noida & presented in such a way that it will be easy for anyone to search any business listing placed under different categories.
Every business listing have its own linked business page that would help them showcase their business logo, business description, business image, address, contact numbers, email, business timings, Google map location, Total/Daily visitors counts onto their page and last but not the least some social media sharing buttons so that their listing will be shared on respective social media’s for business promotion.
The portal also has a single & multiple review system and a comment box so that anyone who enjoyed your services can provide some valuable feedbacks right on to your business page, you can also ask them to comment by providing a link to your page.
It has some advanced search features for various categories like Alphabetical search, search by Title, by Publish date, Reviews & by Ratings.
Along with Business Listing publishing, we are incorporating other features like:
These above sections are still under testing & all will be operational at the end of Dec 2015.
We always wanted to start some project for our local community, but apart from going as a global entity we focus a lot on local activities, hyperlocal is a term for that. We believe every city have more stories to tell & lots of them are scattered here n there, we tend to gather all of them, store them and present them through our portal along with solving community problems and promoting local businesses.
Why? Greater Noida
Greater Noida has come so far in last decade providing world class infrastructure, development, and facilities. It’s also been in news for so many reasons like India’s first only F1 racing track, world class expo mart, real estate developments, airport planning, western and eastern import-export freight corridors, Metro project, big investors, latest city installments, a educational hub and some amazing roads which definitely separate it from other cities. It’s also been following a tremendous growth rate in terms of population, creating many job opportunities, hosting some grand events and in residential-commercial development projects. There is no reason that this city won’t need a good website of its own.
There’s still a long way to go, but honestly, we are working hard to make Grenocity.com a no.1 Greater Noida city search portal for catering any amount of search queries. We vision to achieve best city promoters rank & as data aggregators for all kinds of Businesses, News, Jobs, Events, Properties, Classifieds and Forum Discussions. We will plan to add some valuable features to this portal in near future such as:
- Mobile App – Android & iOs
- Direct Selling Features
- Book Appointments
- Local Delivery
- Tenant Verifications
& some more.
Like every community or social media manager, one type of social media content you’re likely to share is posts that play on what’s happening in the world– the trends of the day, week, or month. To find content for these posts, many of you are probably turning to Twitter’s Trending Topics--that friendly little section on the left-hand side of your browser when you visit Twitter.com, and something that can be personalized (or not) to what Twitter thinks you’ll be most interested in.
We admit that Trending Topics are pretty handy when it comes to inspiring content, but it’s also the same place EVERY. OTHER. BRAND (and probably your competitors) is looking for content ideas. Boring! Today, we’ve got 5 other places you can look for trending stories to inspire you.
With more than just cute puppy pictures and spoiler-filled lists, Buzzfeed’s trend section gives readers a look at what’s popular on its own site (helpful for inspiring pop-culture-related social content) as well as what’s popular around the rest of the web. Sometimes, real, hard-hitting news stories even show up in the list!
2. Google Trends
This tool has been around for years, but it’s made a resurgence in recent weeks when it released a new way of displaying trending searches: a new visualizer that allows you to view 1, 2, or up to 25 simultaneous trending searches – customizable to show one country or worldwide trends. Watch the trends flip by and click one you’re interested in to see the Google search results.
Alternatively, you can view the Google Trends Top Charts page and drill down on a specific topic you think your community may find relevant:
If you’re managing community/social media for a tech-oriented brand, try checking out the “What’s Hot” section of Google+! This little-known section shares trending hashtags, popular posts and people/pages it thinks you may find interesting – perfect fodder for sharing or creating new content. Find the section at http://plus.google.com/explore.
Also a departure from the typical Twitter crowd, Reddit is a place where jokes, news, and interesting tidbits from across the internet are aggregated and ranked according to the number of people who have up- (or down-) voted the post or comment associated with it. If you’re in need of a new meme to fuel your content, Reddit is a great place to look.
5. Using a Social Media Analytics Tool
Social media marketing platforms often have built-in data analysis tools that allow you to view trends in social at-a-glance. Exporting data from your social platform into a tool like wordle.net can give you a sense of what the trending terms are. Below, is a real-time conversation map by uberVU.
Original article by Elisabeth Michaud for Hootsuite.
For companies with physical locations and ecommerce sites, driving customers into physical stores can be just as important as selling online. Organic search can be a powerful channel for both.
Google just released a newly redesigned and feature-filled app to make managing the location information — critical to local search across Google web search and Google Maps — a lot easier on the go. From the app you could always:
- Manage multiple locations from one dashboard;
- Update business name, address, and hours;
- Manage and respond to customer reviews;
- Post updates and photos to Google+;
- Monitor high-level analytics on visibility, engagement, and audience to understand how people are searching for your store information.
But now, the redesigned app enables you to also:
- Manage locations open 24 hours;
- Draw city, postal code, or radius zones for businesses that serve limited areas;
- See how your business is represented in Google search, Maps, and Google+;
- Monitor analytics on Google+ post performance;
- Get more detailed feedback on location information.
The Android app is the first to receive the update, naturally. Download it at Google Play. The iOS version can be found on the Apple’s App Store, with an update to the new version reportedly coming in the next week or so. Both versions of the app are free to download.
The redesigned Google My Business app integrates with the Google Analytics app and the YouTube app to interlink the data needed to manage location information updates, monitor performance, respond to updates and post new content easier. And Google’s suite of apps makes monitoring and managing your local search information simpler when you’re closer to your phone or tablet than your computer.
Having to switch between three apps is not ideal, but at least Google has provided the interlinks. When you move from the Google My Business app to Google Analytics using the app’s navigation, hitting the back arrow takes you back out of Google Analytics and into Google My Business instead of dropping you on your phone’s home screen.
While the Google My Business app does make some functions easier via mobile, you’ll definitely want to upload your locations initially using a computer if you have more than one or two stores.
Getting Started with Google My Business
For those who have worked with other iterations of Google business tools, Google My Business has replaced both Google Places for Business and the Google+ Pages Dashboard.
There is no monetary cost for participation in Google My Business, only the time you spend. Depending on how many locations you have and how confident you are in the data you have about each location, the amount of time this takes could be negligible or substantial.
If you have more locations than time, consider starting with your top 10 locations based on their revenue or strategic importance. Dipping your toe in the water will boost the local search benefit for your most important locations and also give you insight into the value of optimizing your remaining locations.
Locations can be entered individually, one by one, or by bulk upload via a spreadsheet for businesses with more than 10 locations. If you’ll have more than one person managing the locations, make sure to create a Business Account. You can share the business account with multiple individuals without having to give out your personal Google password.
It’s important to note that Google My Business makes a distinction between your “brand” as a business and your individual locations. Location pages are essentially the information shown alongside the map in Google search and map results (at left above). Brand pages look like Google+ profile pages (at right above). I recommend claiming and optimizing your brand page as well, but the local business pages are the focus in local search.
Optimizing Local Search
Local search is about more than traditional web search results in Google, Yahoo, and Bing. It encompasses getting found via in-car mapping systems like OnStar, apps like Apple Maps and Google maps, social sites like Foursquare, reviews sites like Yelp and Trip Advisor, and online directories like Yellow Pages.
Local search optimization — driving customers into your stores instead of your competitors’ regardless of where they’re searching — requires distributing accurate, relevant data and content to more than 300 sites and databases. This goes far beyond individual location optimization by manual upload. Optimizing the universe of local search opportunities just isn’t possible without the help of a specialized local search solution provider that uses an advanced software platform.
However, Google My Business is a good place to start. As the leading search engine in the world with a top map platform as well, optimizing local search for your locations on Google’s products will get you a long way.
Original article by Jill Kocher for Practical E-commerce.com
Visual content promotion is an essential source for engagement in the advanced digital age. An important component for competing on the web, visual content is the most ideal method to set your business apart from the crowd. The question is, how would you make your content the best when a group of businesses, just like yours are pushing to do likewise?
The winning mantra here is quality and consistency. If you don’t put the work in, and battle to be seen, you won’t be. Advertisers understand this, and put in numerous hours in the background to get things going. However, having the right visual marketing gear up your sleeve – for image creation and streamlining and editing, free-picture sources and image monetization – can truly offer assistance.
Canva — A product whose best-known evangelist is marketing legend Guy Kawasaki, Canva is a simple but incredibly effective design tool. Create various styles and types of graphics with a few clicks of your mouse. Best of all, it is free and you don’t have to download anything to use it. This is the best known tool on this list, and one that you have to try for yourself.
PicMonkey — Not well versed in Photoshop? You can get the same effects using PicMonkey, a fantastic online picture-editing software. Edit the photo, touch up the image, add filters, add it to designs or create a collage. You have dozens of features at your fingertips. PicMonkey even has a huge collection of fonts to use, so you can do it all in one place.
Loupe — Shape collages are a great visual tool. With Loupe, you can show off hundreds of images that relate to your brand, campaign or event in a dynamic way. Imagine showing off the photos you took at a recent conference in an interactive heart that allows users to see everything by skimming over it. You can also make cards, or an image-search game. All it takes is a bit of creativity to make this tool really work for you.
DataHero — Thinking of creating a case study or presentation? Don’t forget the visuals! Data is much more enticing if it is being presented in an easily digestible way. People like to see the numbers, not read them. Charts and graphs are the key, and DataHero lets you make them easily. Take your cloud or spreadsheets and convert them into stunning visuals that are fully customizable. You can create and share unlimited charts for free, or take advantage of their premium features.
Evernote Skitch — Everyone has heard of Evernote, the data snippet tool. But not everyone has used some of its additional services, such as the awesome Evernote Skitch. With Skitch, you can annotate and sketch out ideas, points and facts on anything. It connects things visually, and encourages visual forms of communication on an Internet which is becoming increasingly reliant on format. The point is to use fewer words, and instead show what you want to get across.
Optimization and editing tools
JPEGmini — Sometimes you need to shrink an image, but you don’t want to compromise the quality of the original. While graphic designers may be well versed in this skill, laymen won’t be. And, even if they are, they may appreciate a more simple means of doing it. JPEGmini, a service offered by Beamr, condenses your photos into high-quality, smaller versions. You can reduce the size by up to 80 percent without losing visual integrity.
Social Media Resizer — Different social media sites have different image-size requirements. Chasing them down, then editing them in different formats through an editor is incredibly annoying. Social Media Resizer lets you automatically create different sizes for different platforms within minutes. It will seriously cut down on your profile-building time, and let you change all of your accounts with a new image, fast, with no hassle.
Free image sources
IM Creator Free — Need a quick but attractive and functional website or landing page? IM Creator Free will help you create one, using a fluid all-in-one process that doesn’t involve a lot of fuss. Just choose your template, customize, and publish. Check out different categories that best fit your needs. This tool even has a fully branded option with its pro white-label accounts. So, even if you need a professional grade site, IM Creator Free has you covered.
There are many more sources of free images listed here. Also,Webhosting Geeks offers a good tutorial on which images you can use and how to credit them properly.
Do you have any tools to add to the list? Let us know in the Comments section below!