Time and time again, the most obvious challenge that confronts new web entrepreneurs is an absence of web traffic. Clearly, if your site isn’t getting any action, you’re not getting any sales done. What’s more is that without this traffic, you can’t test the key parts of your sales process. Also, in the event that you roll out a huge traffic generation campaign before you’ve tried your site (to verify if it converts maximum guest visits into purchasers), you could lose deals by coming out as amateurish to potential business partners and affiliates.
So you’re stuck in an endless loop: Before sloping up a major campaign, you have to test your business process, however with no activity, testing is troublesome – if not impossible!
If you can relate to the same issue, this 5 step action plan will ensure:
- Cheap, instant traffic to your website
- Optimized Sales Process
- More qualified potential buyers
- Test your website first!
There are a number of things you can test on your site to help you generate leads. From design, format to content, there are boundless combinations of changes that may enhance your conversion rate.
To begin with, stick to the essentials for you as of now have your hands full. Concentrate on testing your-
- Salescopy, specifically the headline, benefits and call to action
- Order process, which needs to be simple enough for a new web user to place an order
- Opt-in offer, for you to determine if you’re capturing your visitors’ contact information successfully
- Site navigation, to determine how many clicks it takes to buy.
Once you have ensured that the basic four elements are working to your satisfaction, once you’ve generated sales and have some steady traffic, you can move on to testing other parts of your site.
Now the question remains, where will this traffic come from?
The answer is simple: Purchase it through Pay-per-click search engines. Like Google Adwords, PPC options are a ton like auctions – they permit you to offer for top-positioning keywords of your choice. For every visitor who searches the keyword(s) you bid on and then clicks, navigating to your site, you pay whatever you bid. Depending on the popularity and competition pertaining to the keyword, the prices vary.
- Ensure more free traffic.
Moving on to greater traffic sources, it is useful to note that Search engines like Google give you free traffic. Since you’ve bid on keywords for a strong showing in the PPC searches, it’s time to handle the organic search engines and directories. Search engines like Google, Yahoo! can be a great source of free traffic for your website. The trick is getting a competitive positioning for your best keywords.
The initial step in getting a top rank in the web search tools is to submit our website to them. You need to verify that the crawlers discover your website and incorporate it in the search results. Once your webpage has been submitted, it will take two to six weeks for your listing to show up.
- Harness the power of focused and free content for priceless publicity.
You need to incorporate unique, difficult to-get data that’ll loan your articles automatic worth – the sort of data that sets you apart as a specialist in your field.
Once you’ve completed an article, compose a short bio section about you and your business and spot it toward the end of your article alongside – and this is the most critical part- – a link to your site.
- Obtain free links on other high-traffic websites.
Link requests require legible effort from you, yet they can totally blast your traffic figures overnight. On the off chance that your site is a featured link on a noteworthy site in your industry–one that has a great number of followers–your site promptly benefits by all the exposure their site gets.
Beginning with this system is basic, yet you ought to take a standard approach each time you ask for a connection. Let us elaborate it into a couple of simple steps:
Google search your standard pivotal keywords – the ones that people by and large use to discover your site. Make point by point notes about the sites that show up frequently in the main ten spots for your selected keywords.
When you’re prepared to contact the owners of these sites and request a connection, compose an email- – don’t utilize structured letters. Make sure to incorporate some positive remarks about their site, data about you and your site (alongside your URL), a clarification of why a connection to you would be an advantage them and information for reaching you to begin.
Do not SPAM.
- Use e-mail marketing to attract repeat visitors.
Getting loads of traffic to your site is extraordinary, yet in the event that you aren’t gathering the contact data – the names and email addresses- – of guests, you’re wasting all the clicks. In the event that guests leave your site without purchasing your item, there’s a decent risk they won’t ever be back- – and you’ll have truly no chance of catching up with them.
Remember: It can take up to seven points of contact to make a solitary sale, so you’ll need to start gathering guests’ contact data from the very beginning utilizing an opt-in form on your landing page. At that point send them email messages to catch up and reminding them of your site.
These simple ideas always work:
- Monthly or bi-weekly newsletters with a lot of tips and information
- Free reports specific to your business sector
- Answers to regular inquiries people have about your item
- Offers for items comparable or corresponding to ones you may have already offered them
- Free item trials that give potential clients a flavor of what you bring to the table
- A “downgrade” offer for an item that’s less expensive or robust than your featured offer
Catching up is quite simple and straightforward with plenty of email management software out there. “Autoresponders,” regardless of what time of day it is or whether you’re even at work can help you connect with customers as soon as they initiate contact.
Throughout the years, we’ve seen that best businesses are customers who have learnt to unwind and concentrate on actualizing maybe a couple promoting methodologies truly well. It is ideal to not aim for specialization in every one of the methodologies within unrealistic time periods or without essential tools already set up you support your efforts. Concentrate on becoming really proficient at one or two–because this may be all you need to dramatically increase your traffic–and sales.
View and analyze your data instantly with the new Report Editor
A lot of us are visual learners, and by visualizing information you can notice trends that you generally wouldn’t have by just looking at the figures worked out.
Google understands this need, and is making it possible to rapidly visualize information from its AdWords web advertising service through a basic drag-and-drop tool that gives you a chance to explore your account information in brand new ways within your browser.
The Report Editor gives a simple to utilize interface that gives you a chance to construct custom tables and graphs that can be segmented, sorted, and filtered to help you discover insights that matter to your business.
Using Report Editor, you can:
- explore information with simple drag and drop actions
- sort, filter, and pivot your data to concentrate on the slices of information needed
- visualize your information in pie, bar, or line diagrams to uncover powerful insights
- apply multiple segmentation to dissect your data with better granularity
“Visualizing data in a chart can make your data more actionable,” reads Google’s official blog post about the tool. “Charts can quickly unveil performance trends that may be missed when looking at numbers alone. Now, you can instantly create a line, pie, or bar chart to surface your key insights.”
Report Editor will be taking off gradually through the span of the following couple of months, with Google saying you’ll know you have access to it “when you see the new Reports tab in your account.”
Check out the new Advanced Reporting guide for tips on monitoring actionable insights in your reporting and the AdWords Help Center for more details on how to use Report Editor.
As I’ve mentioned recently, expanding AdWords ROI (quantifiable profit) is to the greatest advantage of both advertisers utilizing the AdWords service and Google alike. Low ROI, or even trouble in measuring ROI, is a negative ordeal that could lead advertisers to quit spending their marketing budget with Google. What’s more, search advertising is, all things considered, still Google’s bread-winning business.
As per the latest, by the information technology titan- Cisco, an astounding 79% of all internet consumer traffic would be video by 2018. That’s up from 66% in 2013.
Also, the number of devices connected to internet networks will be about twice as high as the worldwide population by 2018. Viewers are 85% more likely to buy an item after viewing a product feature as per the internet retailer.
So if you think videos on your website are window dressing, reconsider.
Why YouTube matters
Another report by Defy Media demonstrates that youngsters (aged 13-24) are viewing YouTube more than TV. It’s difficult to overlook them, when they are the fate of consumption.
The report also shows that 96% of 13-24-year-olds watch a normal of 11 hours of online videos (in social media or on sites like YouTube). Conventional TV, by comparison is seen by an 81% for a normal of 8 hours for every week.
Using videos in your content marketing efforts therefore:
- Helps you in search and social
- Helps you convert website traffic
- Helps you prove ROI, to yourself (and your boss)
Advertisers are moving onward this huge opportunity, as Video promotions offer the visual, dynamic appeal of TV, with the advantage of digital, like sophisticated targeting and tracking.
Also with video consumption on the rise, a lot of it is going on YouTube. eMarketer reports that 75% of US digital viewers said they watched videos on YouTube, more than the second and third biggest streaming sites consolidated, Facebook (33%) and Netflix (28%) respectively.
You may have video resources effectively made that can be repurposed quickly and proficiently and will help you achieve your marketing objectives and your target group. To reach that group, YouTube allows you to promote in primarily two ways through TrueView video ads. The primary route is through in-stream promotions, which work similarly to a TV ad and play before or in the middle of another video; viewers have the capacity to skip advertisements after 5 seconds of play. The second route, in-display ads, appear to the right of the feature video or in YouTube search pages.
Now you have the where, why, and how. However, if you are just starting out with YouTube marketing, you should remember the following:
Anybody can make a video and toss it up on YouTube, yet in the event that it’s not convincing enough and it’s not getting before the right set of people, spare yourself the inconvenience of hitting the upload button. It’s critical to begin with distinguishing your audience and making broad targeting lists. Try not to place the greater part of your targeting activities on a single set; this will repress you from making further enhancements and controlling your maximum Cost-Per-View (CPV) for distinctive target structures. You can begin with the three wide settings: Age, Gender, and Parental Status.
The following step is where the optimization starts. When you have captured performance information, you have the chance to delve into those targeting lists. Expand spend by verifying where your video is getting the most noteworthy view rate and pause the low performing ones. You ought to keep on enhancing targeting and make more customized, relevant messaging. As targeting gets more refined, key measurements like the number of views, view through rate, and normal CPV would keep on progressing.
YouTube has one of a kind monetized channel that ordinarily post videos around a similar theme. In the event that you trust your product identifies with a unique and prominent channel, select them as placements and have your commercial show up before videos on that channel.
Ultimately, make and utilize remarketing list identified with YouTube, additionally remember that you have the choice to utilize remarketing lists produced from your search campaigns. In a steady fight to win client mindshare, utilize these lists to retarget clients and stay applicable during their journey.
In case you’re looking into video promotions and still uncertain of where to begin, we can offer assistance. Leave us a comment or email us at email@example.com
An imperative aspect to your site is compelling design. Your online visitors will spend normally .05 seconds on your page before they frame an opinion your site. Some might not even stay for the entire page to load.
Make sure your design helps the client experience to guarantee they remain focused on your site. Stay wary of these tedious design trends so your site doesn’t succumb to them.
Trend #1 Sliders
When somebody arrives on your page, they’re on the chase for data relevant to what they’re searching for. Try not to allow them to lose track by distracting them with various images.
It’s highly unlikely that a guest will sit out of gear and view all pictures in a slider. The main reason they’re generally being used is on account of a customer requesting it.
Trend #2 Sneaky Pop-ups
Pop-ups that offer you the choice to subscribe, or take part in another activity on your site, aren’t an awful practice, insofar as they don’t hijack the client experience and subvert advertising efforts. A message that appears after a suitable time with a possibility for you to easily opt out is powerful. At the point when the pop-ups become mean – now that is an issue.
Trend #3 Auto-play Videos
This is important. Nobody needs to be trapped by sound and video. The objective is to get viewers to keep focused on your page, not push them away. By and large, your guest will simply leave your site, to get away from all the unwanted commotion. Regard your viewers and give them the capacity to pick into viewing your video or audio content.
Trend #4 Different Mobile Sites
On the off chance that you highlight a responsive, smart design, Google will give you a superior rank and favor your site over another that doesn’t utilize responsive design. A “mobile only” form of your site doesn’t give you an astounding client experience like having a responsive site does. Additionally, Google doesn’t prescribe them; you’ll really get penalized because of the duplicate content.
Trend #5 Text-Heavy Sites
As visual media gains more significance everywhere throughout the Internet, there has been an obvious decrease in content heavy sites. Rather than telling your story in a passage or block of text, the trend now is to put resources into more visual narrating. The content has been chopped down to the essentials while visuals are progressively utilized to give critical data. (Check Infographics)
This isn’t valid for the design of websites only. The expanding dependence on visuals has likewise crawled into the greatest online networking circles. (Check Facebook, Pinterest, Tumblr)
Regardless of what design trends you’re using, always place yourself in the minds of your audience before deciding. Do your designs hurt or enhance the general client experience? Diversities in web design makes it intriguing no doubt …but verify that it helps with the general objective of your site. It’s a big, competitive world out there: on the off chance that you don’t captivate your guests, another person will.
What are some web design practices you’ve dumped?
The post is originally published & written for Linkedin Pulse.
Working from past 7 years into Websites, Digital Marketing & Graphic Designing for our client projects, We came up with a sort of a common list which will help you to jump start any brand/business. With this you can literally start making your brand presence in the market just in weeks. So here goes the quick steps you can start with:
- Business Name
- Business Logo
- Google Analytics
- Contact Number
- Business Cards
You can read the complete post here: https://www.linkedin.com/pulse/how-jump-start-your-startup-idea-ashu-pal
The most widely recognized approach to enhance your site’s web advertising strategy is either by using SEO or PPC (for this article in the matter of PPC we will refer to Google Adwords and the other way around). The ideal model that the larger part of web advertisers have been utilizing is a substitute model of utilizing either SEO or PPC when the campaign objectives aren’t accomplished.
Along these lines of thought however, are not producing the sought results and consequently there ought to be a standard transformation on how these two methodologies are used for greatest effectiveness. Streamlining web search engine dynamics is an objective that a large number of organizations go for. A capable and successful approach to accomplish this is to consolidate SEO and PPC.
Using a thoroughly planned SEO methodology will get results in the long run and top rankings in search engines and, in addition, a responsive feedback with your client base. Then again, PPC offers quick results guiding site traffic to the displayed advertisements and banners maximizing ROI and empowering direct contact with your clients.
With a specific end goal to viably consolidate both methods however, you have to join a mindful and a deliberate procedure.
- The first most critical step is to set up your PPC, which will send guests to the most pertinent landing page. PPC campaigns are mostly effective when they contain promotion ad groups along with relevant catchphrases/keywords that will guide guests to the target page. On the off chance that PPC is not set up in this way in your campaign and you are sending every one of your guests to the landing page, you can still have insights through PPC reports; however they will now be less insightful.
- The second vital step is to have your Adwords account connected with Google Analytics. This way you can send out the campaign measurements as they relate to visitor activity and its sources which will give you a smart idea about their behavior, conversion and all sales.
Harmonising SEO AND PPC
- How to create landing pages
At the point when content pages are aimed accurately, they are profitable both in SEO and PPC quality scores. PPC helps you in surveying a variety of things, namely:
• Google’s judgment of your pages
• Pages with higher quality scores
• Keywords on those high-quality pages
• Customer’s appraisal of your pages, bounce rates, exit rates, time on page.
- How to select the right keywords
Google Analytics has of late changed its keyword analysis which has brought about Adwords turning into the best instrument to evaluating the effectiveness of a keyword. One approach to using this aspect is to begin with Adwords keyword analysis and to export the results of the focused keywords into your SEO strategy and measurements.
The arrangement of paid and organic efforts ought to be your basic consideration alongside the keywords and their associated competition and expenses. A word of caution, however, because of financial constraints or depending on your ROI objectives you may not generally have the capacity to purchase paid search ads. Likewise, the amount of competition for any given keyword makes the effort to rank organically substantially more troublesome and resource intensive.
3 Ways to combine PPC and SEO for the better
1. Bidding on your Brand
Bidding on your brand is most likely a smart thought, despite the fact that you may rank first for the term in SEO. On the off chance that you have a twofold listing within the SERP, you accomplish two things: one: your brand gets more esteem and two: you get more support. You may get reduced clicks on Organic sources, yet you will get more visits and most likely a higher general CTR because of support. What’s more, branded searches, as a rule, have a strong conversion rate and low CPC, more visits lead to more benefit.
2. PPC & SEO working together
An SEO & PPC collaboration builds the search traffic in all since with PPC you can indicate keywords that you don’t have organic rankings for and vice versa. The key here is to focus on the high-value keywords – despite the fact that they are not top ranking in organic search. On the off chance that you know the strengths of PPC and SEO, you can make them work together in harmony.
3. PPC for link building
SEO & PPC function very well together as supplementary methodologies to promote one’s site.
As you most likely are aware SEO is more about content. You might have tried really hard to make incredible content and advance your site, yet at the same time you haven’t seen the traffic you targeted for. At that time, utilizing PPC along with your SEO efforts is an awesome and minimal effort approach to spread your content to a lot of clients (to can try using long-tailed, non-commercial keywords for instance for PPC). Don’t forget to use Social Platforms along with for magnified results.
It is quite surprising that even with a lot of information out there, just a few brands genuinely take advantage of combined strategies crosswise over paid and organic search. Your website promotions should consider how customers communicate with their search efforts, including ad copies and keywords.
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