There is no denial in accepting the fact that content is the highest flammable fuel to your digital marketing & as with most of the dangerous fuels, how you use it matters the most. Use it in abundance you’ll burn the ingredients & use it in scarcity, well you can’t ignite any sparks at all.
As content marketing is growing fast, your content must be original and unique to cut the proliferation in a digital landscape. To arrive maximum results with your content marketing you need to know that how to create a compelling content for your website. Every unique content goes a long run with your visitors and Google as well.
Well-written and well-organized content will spark some ideas for readers. No wonder, compelling content have it’s own perks in persuades readers leads to better conversion rates, more sales, and more shares.
Creating a compelling content is not a mystery, here’re some few tips on how to write one.
1. Make Your Content Actionable:
- Start developing your ideas before it’s time to write.
- Research similar posts & make notes.
- Perform target keyword search beforehand.
- Content must have a proper title, grammar, and organization. The title is the most important word on your web post as it compels people to read or not.
- Make your topic clear that will interest readers.
- Understand your readers. If you know about your readers you can write for them. Make sure you write content for your audience, not for yourself and not for your company or brand.
- Write content that is understandable by your audience by using language what your audience understand.
- Communicate more by adding pictures or images and videos.
- To grab skimmer’s attention consistency should be there in your article.
- To be able to create content that inspire the readers to take action every time.
- Take a look at your article that readers actually want to read.
2. Provide Clear Instructions:
- The best content shows how to do or how to apply information. It does not degrade or misguide users by telling them what to do.
- Be able to deliver answers to your readers.
- Give useful examples. The information you mentioned must provide useful tips to the users guided through the step-by-step process.
3. Add Visual Appeal:
- Add data into your content to increase the visual appeal of your web content.
- Highly relevant visual aspects like conceptual diagrams, screenshots or videos, photographs to demonstrate your points and graphs etc., get more views on your blog or website.
- Don’t choose random images not related to the post.
- Replace paragraphs by bullet points.
- Use different font sizes for appealing typography.
- Change texts into photographs or videos.
- Make content to be scannable, your content must be posted correctly with clear headings. So, users can quickly scan the content to find details what they want to read.
- To make content as interactive as possible that readers can engage with performing some actions like clicking, typing etc. It forces the readers to pay attention.
- Instead of posting more and more content on every single day publish only best content that contains a valuable message.
Compelling content engages readers on every level, it should create an urge to read more & more. Every post with your name on your blog should be original. Carefully crafted content not only boost your web traffic but also help’s you to gain higher index ranking on search engines.
If you devote your time to write original and high-quality content, search engines will definitely open the path of enlightenment to your blogs for your readers, eventually, help you to attain maximum peace with your writings.
Visual content promotion is an essential source for engagement in the advanced digital age. An important component for competing on the web, visual content is the most ideal method to set your business apart from the crowd. The question is, how would you make your content the best when a group of businesses, just like yours are pushing to do likewise?
The winning mantra here is quality and consistency. If you don’t put the work in, and battle to be seen, you won’t be. Advertisers understand this, and put in numerous hours in the background to get things going. However, having the right visual marketing gear up your sleeve – for image creation and streamlining and editing, free-picture sources and image monetization – can truly offer assistance.
Canva — A product whose best-known evangelist is marketing legend Guy Kawasaki, Canva is a simple but incredibly effective design tool. Create various styles and types of graphics with a few clicks of your mouse. Best of all, it is free and you don’t have to download anything to use it. This is the best known tool on this list, and one that you have to try for yourself.
PicMonkey — Not well versed in Photoshop? You can get the same effects using PicMonkey, a fantastic online picture-editing software. Edit the photo, touch up the image, add filters, add it to designs or create a collage. You have dozens of features at your fingertips. PicMonkey even has a huge collection of fonts to use, so you can do it all in one place.
Loupe — Shape collages are a great visual tool. With Loupe, you can show off hundreds of images that relate to your brand, campaign or event in a dynamic way. Imagine showing off the photos you took at a recent conference in an interactive heart that allows users to see everything by skimming over it. You can also make cards, or an image-search game. All it takes is a bit of creativity to make this tool really work for you.
DataHero — Thinking of creating a case study or presentation? Don’t forget the visuals! Data is much more enticing if it is being presented in an easily digestible way. People like to see the numbers, not read them. Charts and graphs are the key, and DataHero lets you make them easily. Take your cloud or spreadsheets and convert them into stunning visuals that are fully customizable. You can create and share unlimited charts for free, or take advantage of their premium features.
Evernote Skitch — Everyone has heard of Evernote, the data snippet tool. But not everyone has used some of its additional services, such as the awesome Evernote Skitch. With Skitch, you can annotate and sketch out ideas, points and facts on anything. It connects things visually, and encourages visual forms of communication on an Internet which is becoming increasingly reliant on format. The point is to use fewer words, and instead show what you want to get across.
Optimization and editing tools
JPEGmini — Sometimes you need to shrink an image, but you don’t want to compromise the quality of the original. While graphic designers may be well versed in this skill, laymen won’t be. And, even if they are, they may appreciate a more simple means of doing it. JPEGmini, a service offered by Beamr, condenses your photos into high-quality, smaller versions. You can reduce the size by up to 80 percent without losing visual integrity.
Social Media Resizer — Different social media sites have different image-size requirements. Chasing them down, then editing them in different formats through an editor is incredibly annoying. Social Media Resizer lets you automatically create different sizes for different platforms within minutes. It will seriously cut down on your profile-building time, and let you change all of your accounts with a new image, fast, with no hassle.
Free image sources
IM Creator Free — Need a quick but attractive and functional website or landing page? IM Creator Free will help you create one, using a fluid all-in-one process that doesn’t involve a lot of fuss. Just choose your template, customize, and publish. Check out different categories that best fit your needs. This tool even has a fully branded option with its pro white-label accounts. So, even if you need a professional grade site, IM Creator Free has you covered.
There are many more sources of free images listed here. Also,Webhosting Geeks offers a good tutorial on which images you can use and how to credit them properly.
Do you have any tools to add to the list? Let us know in the Comments section below!