In businesses, Social Media is one of the most effective resources to promote brands & market products. It is commonly used for crowdsourcing. Social media marketing is a form of internet marketing, which is used to increase brand exposure & to reach the target audience.
In B2B marketing, social media is used to interact with your customers regularly & foster the new businesses. To acquire & retain customers, social media holds tremendous potential for B2B businesses.
Benefits of Using Social Media for Businesses:
Social media helps B2B businesses in tough markets. There are many benefits for B2B businesses to remain active on social media sites, such as:
- Increased Brand Awareness
- Increased Traffic
- Developed Brand Loyalty
- Provided Market Place
- Build Brand Equity
- Better Search Engine Rankings
- Improved Sales
- Decreased Marketing Costs
- Identify Target Audience
- Track Your Result
- Repeat Customers
- New Opportunities
Social Media Networks:
To promote your products/services online social media networks are effective resources for all sizes businesses. There are a number of social media sites which are most cost effective platform to advertise your product & to interact with your customers.
Top social media sites are Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn.
- Facebook is the most popular social media network on the web. It is a great medium for connecting people from all over the world with your businesses. With over 1.55 billion monthly active users are interacting & engaging on Facebook.
- Instagram was the big winner of 2015. Unlike other social networks, Instagram has reached 400m users in five years’ existence.
Social Media Marketing Spend:
Advertisers worldwide spend a huge amount on paid media to reach customers on social networks. Facebook is dominating the paid social advertising platform globally.
More than a third of CMO’s say that within the next 5 years marketing will account for 75% or more of their spending. With a 16% increase in spending, digital advertising was the fastest growing category in 2014.
In 2015, 51% of B2B marketers used paid media as part of their marketing strategy. In the next 12 months, B2B marketers will spend 16% of their marketing budget on paid media.
Why Content Marketing?
- Corporations are more likely to pay for quality content than advertising.
- Among all the social media sites, YouTube is the most highly engaged website. YouTube is the largest video content provider around the world. According to the 2015 Social Media Marketing Industry Report, 66% of social media marketers plan to increase their YouTube marketing in the near future.
- On the other hand, Infographics are great for visual appeal. Infographics are effective marketing tools to build brand recognition & users are 30 times more likely to read infographics than any text. Through the use of bright colours Infographics attract users.
- The use of images can help to capture the audience’s attention. Having at least one image in any blog post results in increasing Facebook & Twitter shares.
Key Challenges For Social Media Marketers:
- Creating a social media marketing (SMM) strategy right is the biggest challenge today. To show the impact of social media on their businesses has also become a challenge among the marketers in tough markets.
- Other challenges are the authentic relationship with your audience, consistently posting a quality content, original graphics etc.
- Brand awareness, website traffic & audience reach are the most common goals of social media marketing.
Marketers can overcome the social media marketing challenges. When social media marketing done right, it can lead to more customers, more traffic & more conversions.
Like every community or social media manager, one type of social media content you’re likely to share is posts that play on what’s happening in the world– the trends of the day, week, or month. To find content for these posts, many of you are probably turning to Twitter’s Trending Topics--that friendly little section on the left-hand side of your browser when you visit Twitter.com, and something that can be personalized (or not) to what Twitter thinks you’ll be most interested in.
We admit that Trending Topics are pretty handy when it comes to inspiring content, but it’s also the same place EVERY. OTHER. BRAND (and probably your competitors) is looking for content ideas. Boring! Today, we’ve got 5 other places you can look for trending stories to inspire you.
With more than just cute puppy pictures and spoiler-filled lists, Buzzfeed’s trend section gives readers a look at what’s popular on its own site (helpful for inspiring pop-culture-related social content) as well as what’s popular around the rest of the web. Sometimes, real, hard-hitting news stories even show up in the list!
2. Google Trends
This tool has been around for years, but it’s made a resurgence in recent weeks when it released a new way of displaying trending searches: a new visualizer that allows you to view 1, 2, or up to 25 simultaneous trending searches – customizable to show one country or worldwide trends. Watch the trends flip by and click one you’re interested in to see the Google search results.
Alternatively, you can view the Google Trends Top Charts page and drill down on a specific topic you think your community may find relevant:
If you’re managing community/social media for a tech-oriented brand, try checking out the “What’s Hot” section of Google+! This little-known section shares trending hashtags, popular posts and people/pages it thinks you may find interesting – perfect fodder for sharing or creating new content. Find the section at http://plus.google.com/explore.
Also a departure from the typical Twitter crowd, Reddit is a place where jokes, news, and interesting tidbits from across the internet are aggregated and ranked according to the number of people who have up- (or down-) voted the post or comment associated with it. If you’re in need of a new meme to fuel your content, Reddit is a great place to look.
5. Using a Social Media Analytics Tool
Social media marketing platforms often have built-in data analysis tools that allow you to view trends in social at-a-glance. Exporting data from your social platform into a tool like wordle.net can give you a sense of what the trending terms are. Below, is a real-time conversation map by uberVU.
Original article by Elisabeth Michaud for Hootsuite.
As per the latest, by the information technology titan- Cisco, an astounding 79% of all internet consumer traffic would be video by 2018. That’s up from 66% in 2013.
Also, the number of devices connected to internet networks will be about twice as high as the worldwide population by 2018. Viewers are 85% more likely to buy an item after viewing a product feature as per the internet retailer.
So if you think videos on your website are window dressing, reconsider.
Why YouTube matters
Another report by Defy Media demonstrates that youngsters (aged 13-24) are viewing YouTube more than TV. It’s difficult to overlook them, when they are the fate of consumption.
The report also shows that 96% of 13-24-year-olds watch a normal of 11 hours of online videos (in social media or on sites like YouTube). Conventional TV, by comparison is seen by an 81% for a normal of 8 hours for every week.
Using videos in your content marketing efforts therefore:
- Helps you in search and social
- Helps you convert website traffic
- Helps you prove ROI, to yourself (and your boss)
Advertisers are moving onward this huge opportunity, as Video promotions offer the visual, dynamic appeal of TV, with the advantage of digital, like sophisticated targeting and tracking.
Also with video consumption on the rise, a lot of it is going on YouTube. eMarketer reports that 75% of US digital viewers said they watched videos on YouTube, more than the second and third biggest streaming sites consolidated, Facebook (33%) and Netflix (28%) respectively.
You may have video resources effectively made that can be repurposed quickly and proficiently and will help you achieve your marketing objectives and your target group. To reach that group, YouTube allows you to promote in primarily two ways through TrueView video ads. The primary route is through in-stream promotions, which work similarly to a TV ad and play before or in the middle of another video; viewers have the capacity to skip advertisements after 5 seconds of play. The second route, in-display ads, appear to the right of the feature video or in YouTube search pages.
Now you have the where, why, and how. However, if you are just starting out with YouTube marketing, you should remember the following:
Anybody can make a video and toss it up on YouTube, yet in the event that it’s not convincing enough and it’s not getting before the right set of people, spare yourself the inconvenience of hitting the upload button. It’s critical to begin with distinguishing your audience and making broad targeting lists. Try not to place the greater part of your targeting activities on a single set; this will repress you from making further enhancements and controlling your maximum Cost-Per-View (CPV) for distinctive target structures. You can begin with the three wide settings: Age, Gender, and Parental Status.
The following step is where the optimization starts. When you have captured performance information, you have the chance to delve into those targeting lists. Expand spend by verifying where your video is getting the most noteworthy view rate and pause the low performing ones. You ought to keep on enhancing targeting and make more customized, relevant messaging. As targeting gets more refined, key measurements like the number of views, view through rate, and normal CPV would keep on progressing.
YouTube has one of a kind monetized channel that ordinarily post videos around a similar theme. In the event that you trust your product identifies with a unique and prominent channel, select them as placements and have your commercial show up before videos on that channel.
Ultimately, make and utilize remarketing list identified with YouTube, additionally remember that you have the choice to utilize remarketing lists produced from your search campaigns. In a steady fight to win client mindshare, utilize these lists to retarget clients and stay applicable during their journey.
In case you’re looking into video promotions and still uncertain of where to begin, we can offer assistance. Leave us a comment or email us at email@example.com