Why isn’t my website generating more business?

Why isn’t my website generating more business?

Time and time again, the most obvious challenge that confronts new web entrepreneurs is an absence of web traffic. Clearly, if your site isn’t getting any action, you’re not getting any sales done. What’s more is that without this traffic, you can’t test the key parts of your sales process. Also, in the event that you roll out a huge traffic generation campaign before you’ve tried your site (to verify if it converts maximum guest visits into purchasers), you could lose deals by coming out as amateurish to potential business partners and affiliates.

So you’re stuck in an endless loop: Before sloping up a major campaign, you have to test your business process, however with no activity, testing is troublesome – if not impossible!

If you can relate to the same issue, this 5 step action plan will ensure:

  • Cheap, instant traffic to your website
  • Optimized Sales Process
  • More qualified potential buyers

 

  1. Test your website first!

There are a number of things you can test on your site to help you generate leads. From design, format to content, there are boundless combinations of changes that may enhance your conversion rate.

To begin with, stick to the essentials for you as of now have your hands full. Concentrate on testing your-

  • Salescopy, specifically the headline, benefits and call to action
  • Order process, which needs to be simple enough for a new web user to place an order
  • Opt-in offer, for you to determine if you’re capturing your visitors’ contact information successfully
  • Site navigation, to determine how many clicks it takes to buy.

Once you have ensured that the basic four elements are working to your satisfaction, once you’ve generated sales and have some steady traffic, you can move on to testing other parts of your site.

Now the question remains, where will this traffic come from?

The answer is simple: Purchase it through Pay-per-click search engines. Like Google Adwords, PPC options are a ton like auctions – they permit you to offer for top-positioning keywords of your choice. For every visitor who searches the keyword(s) you bid on and then clicks, navigating to your site, you pay whatever you bid. Depending on the popularity and competition pertaining to the keyword, the prices vary.

 

  1. Ensure more free traffic.

Moving on to greater traffic sources, it is useful to note that Search engines like Google give you free traffic. Since you’ve bid on keywords for a strong showing in the PPC searches, it’s time to handle the organic search engines and directories. Search engines like Google, Yahoo! can be a great source of free traffic for your website. The trick is getting a competitive positioning for your best keywords.

The initial step in getting a top rank in the web search tools is to submit our website to them. You need to verify that the crawlers discover your website and incorporate it in the search results. Once your webpage has been submitted, it will take two to six weeks for your listing to show up.

 

  1. Harness the power of focused and free content for priceless publicity.

You need to incorporate unique, difficult to-get data that’ll loan your articles automatic worth – the sort of data that sets you apart as a specialist in your field.

Once you’ve completed an article, compose a short bio section about you and your business and spot it toward the end of your article alongside – and this is the most critical part- – a link to your site.

 

  1. Obtain free links on other high-traffic websites.

Link requests require legible effort from you, yet they can totally blast your traffic figures overnight. On the off chance that your site is a featured link on a noteworthy site in your industry–one that has a great number of followers–your site promptly benefits by all the exposure their site gets.

Beginning with this system is basic, yet you ought to take a standard approach each time you ask for a connection. Let us elaborate it into a couple of simple steps:

Google search your standard pivotal keywords – the ones that people by and large use to discover your site. Make point by point notes about the sites that show up frequently in the main ten spots for your selected keywords.

When you’re prepared to contact the owners of these sites and request a connection, compose an email- – don’t utilize structured letters. Make sure to incorporate some positive remarks about their site, data about you and your site (alongside your URL), a clarification of why a connection to you would be an advantage them and information for reaching you to begin.

Do not SPAM.

 

  1. Use e-mail marketing to attract repeat visitors.

Getting loads of traffic to your site is extraordinary, yet in the event that you aren’t gathering the contact data – the names and email addresses- – of guests, you’re wasting all the clicks. In the event that guests leave your site without purchasing your item, there’s a decent risk they won’t ever be back- – and you’ll have truly no chance of catching up with them.

Remember: It can take up to seven points of contact to make a solitary sale, so you’ll need to start gathering guests’ contact data from the very beginning utilizing an opt-in form on your landing page. At that point send them email messages to catch up and reminding them of your site.

These simple ideas always work:

  • Monthly or bi-weekly newsletters with a lot of tips and information
  • Free reports specific to your business sector
  • Answers to regular inquiries people have about your item
  • Offers for items comparable or corresponding to ones you may have already offered them
  • Free item trials that give potential clients a flavor of what you bring to the table
  • A “downgrade” offer for an item that’s less expensive or robust than your featured offer

Catching up is quite simple and straightforward with plenty of email management software out there. “Autoresponders,” regardless of what time of day it is or whether you’re even at work can help you connect with customers as soon as they initiate contact.

 

Throughout the years, we’ve seen that best businesses are customers who have learnt to unwind and concentrate on actualizing maybe a couple promoting methodologies truly well. It is ideal to not aim for specialization in every one of the methodologies within unrealistic time periods or without essential tools already set up you support your efforts. Concentrate on becoming really proficient at one or two–because this may be all you need to dramatically increase your traffic–and sales.

Jump-Start With Your Startup – The 7 Easy Steps

Jump-Start With Your Startup – The 7 Easy Steps

The post is originally published & written for Linkedin Pulse.

Brief

Working from past 7 years into Websites, Digital Marketing & Graphic Designing for our client projects, We came up with a sort of a common list which will help you to jump start any brand/business. With this you can literally start making your brand presence in the market just in weeks. So here goes the quick steps you can start with:

  1. Business Name
  2. Business Logo
  3. Website
  4. Google Analytics
  5. Emails
  6. Contact Number
  7. Business Cards

You can read the complete post here: https://www.linkedin.com/pulse/how-jump-start-your-startup-idea-ashu-pal

10 Step Practical On-Page SEO Guide for a New Website

10 Step Practical On-Page SEO Guide for a New Website

Organic Search Engine Rankings matter. For some buyers, search engines are the beginning stage for data on purchasing choices. This article will enable small business owners who are just starting out with their online marketing efforts. By utilizing this article as an aid, entrepreneurs can hope to see more numbers of targeted traffic to their sites.  
 

1. Content

The only sure-fire approach to awesome search rankings is to create incredible, unique content. Web crawlers needn’t bother with, nor do they reward, duplicate content.Be focused. Try to have a page devoted to each keyword or expression that you’re trying to rank well for. Utilize your keywords many times in the body tags of your pages.

While you ought to incorporate your keywords frequently in the body tags, do not spam a page by putting content in the same color as the background or concealing keywords in places that people can’t see. This is an approach to get banned from a web crawler or be put in the supplemental list.

Search engines don’t index Flash hyperlinks or moving text well. Try to abstain from having flash-based site navigation or flash-only homepage. Avoid using excessive JavaScript as well.  
 

2. Page Titles

Page titles are critical for search engine optimization and for click through rate.They ought to contain close to 5 words that are keyword-centric and directly relate to what is on the corresponding page.Utilizing more than five words as a part of a page title weakens the quality of every word. Place important keywords early in the page title. The primary word receives the highest reward.  
 

3. URLs

Search Engines take into the record the names of directories and files in each URL where there is content. Along these lines, the keywords ought to appear in the directory names and file names. Static URLs rank superior to dynamic URLs. In case you’re going to use multiple words when naming a file or directory use a hyphen, not an underscore, between the two words. Google has a tendency to overlook underscores, yet hyphens are viewed as partitioning two particular words.  
 

4. Header Tags

Header tags ought to be used to let both the reader and the search engine realize what is essential.
There ought to just be one of every label/tag per page, with your most essential keyword showing up in the H1 tag and descending from there in terms of significance.  
 

5. Link Structure

How your pages link to each other is critical.
Vital pages on your site ought to link to each other. On the off chance that you have your site broken into distinct sections, the main principle of each section should link to one another.  
 

6. Internal Links

Having internal links to pages to and from one, each other is critical. Even more important is the anchor text used to describe it.
The anchor text of each link should contain keywords that relate to what is on the accompanying page. Case in point, having a link for a digital camera say “Click Here” does less for SEO than a link that says “digital camera”, regardless of each link being on the same page.  
 

7. Pictures

Search engines can’t “see” what is inside a Picture. Hence, most search engines have major snags properly indexing them.To have images help with search rankings, use keywords in the filenames and alternative text in the HTML to describe it. Likewise, it is good to use captions near images. Search engines pick up on the closeness of the text and it helps them index the image.  
 

8. Description Meta Tag

While a description tag does not assist with website search engine optimization, it can help the search result get clicked on by potential guests.
Every page ought to have an interesting description that sells that specific page’s content. People don’t like surprises, so keep the description relevant to what is on the corresponding page.  
 

9. Sitemaps

Sitemaps are normally XML files that document how a Web site’s content is organized. Creating a sitemap and submitting it to search engines is a good approach to point out how your site is structured and where pages are located. Sitemaps guarantee that that the greater part of your pages are found and listed.

Start by submitting your sitemaps here:

 

10. PDFs

Similar to how the web crawlers battle to “see” a picture, they battle to comprehend what is a PDF contains.  To Optimize a PDF, open the PDF and go to File>Document Properties. At that point, finish the title tag. You may likewise complete the Author tag, subject line, and keywords tag. However, these are significantly less vital than the title tag.

While the PDF is open, go to Advanced>Accessibility>Add Tags to Document. Then, include meta tags just like you would to an HTML page.

Google Analytics Checklist for New Projects

Google Analytics Checklist for New Projects

When undertaking new projects or engaging with new clients, it is useful to review the analytics account set-up to save a lot of time and to enhance productivity. A robust analytics account set-up can avoid discrepancies in actual and observed results.

Below is a comprehensive check-list for google analytics account for new projects. Always backup your profile settings and data to avoid errors and losing data.

 

STAGE 1: BASIC SETUP

1.    Analyze Your Website’s Structure

Your website may need an easy Google Analytics implementation or a lot of customized scripts for correct measurement. Look for these potential hurdles in your website:

Multi-domain / subdomain structure – You need to customize the Google Analytics tracking code because it does not pass the visitor formation between sites automatically.

Frames – For full indexing in search engines, it is recommended to remove frames from the website.

Ajax – Additional skill needed to make use of virtual page views.

Dynamically created URLs – You need to exclude technical query string variables via the “Exclude URL Query Parameters” section of the involved profile.

Flash – It is not measured automatically.

Interactions – Event tracking needs to be setup for interactions like downloads, mail to links, social links etc.

 

2. Set Up Profiles in your Google Analytics Account

You can collect the whole or a subset of your data within a profile. Some useful profiles are:

  • All data profile: this is a backup profile and contains all data.
  • All data (IP filters) profile: this profile contains all data with a filter on known IP addresses (your company, partners, etc.)
  • Include your IP profile: for testing, it collects your only your website behavior.

 

3. Set Up Filters – Exclude internal and partner IP addresses

  • To avoid reducing conversion rate and also over-reporting traffic
  • To implement, go to Admin > Filters (in the appropriate view) > New Filter. You can also use the free tool Xenu for this.

 

4. Apply Google Analytics code on all pages 

  • Missing google analytics code can create misleading site engagement metrics conversion data. A quick look at referral reports can highlight this problem.
  • All conversions will be shown as “referral” or “direct” if pages do not include Google Analytics code in the checkout process.
  • To implement, use the ‘screaming frog’ tool or com

 

5. UA account is listed only once

  • Running two GA codes simultaneously is fine, but it is not OK to run instances of the same code twice.
  • To find this, search for “UA-” in the source code.

 

6. LINKING RELATED ACCOUNTS

  • Link Google Analytics account with AdWords and Google Webmaster Tools accounts

 

STAGE 2: Ensure proper campaign tracking implementation

 

7. Enable Auto-Tagging for Google Analytics

  • Without this, your paid search traffic, your paid search traffic will show as organic traffic in Google Analytics.
  • To check the status of auto-tagging, go to Account Settings > Preferences, in your AdWords Account.

 

8. UTM tags for non-Google paid search campaign URLs

  • Without this, the traffic will be counted as organic search visits.
  • Google Analytics interprets utm_medium=cpc and utm_medium=ppc as paid search traffic, so one of these should be used for the medium.

 

9. UTM parameters for vanity domains redirect

  • This will allow you to easily attribute visits and conversions from the vanity domain to the campaign associated with the vanity domain.

 

10. UTM parameters in e-mail campaign links

  • Allows you to properly attribute visits and conversions to the right email marketing effort

 

STAGE 3: CONVERSIONS AND INTERACTIONS

11. Goal setting

  • Set desired goals for activities such as purchases, contact form completions, creating an account, time on site, signing up for a newsletter, etc.
  • Quantify your goals and their monetary value.

 

12. Set up e-commerce tracking

  • It will allow you to understand how much revenue you’re making and also, what channels are responsible for driving revenue.

13. Set up event tracking

  • Event tracking is a simple way to track how users are interacting with your site. It includes user activities such as the videos played, submitted forms, scrolling through your content, or downloads.

 

STAGE 4: Content grouping

14. Create content groupings

  • Create groups of similar pages like blog posts, landing pages, e-commerce category etc.

Leave a comment, if you have any questions or you want to see more posts like this.

Refer to our handy internet glossary below to navigate through a complex of web design jargons.

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10 Proven Ways To Market Your Website for free!

10 Proven Ways To Market Your Website for free!

Whether you are a small business owner looking for inexpensive methods to generate qualified traffic for your business website, or a freelancer setting up a professional page to market your website within a very limited budget, these 10 inexpensive ways can guarantee you enhance your customer base.

In this article we will walk you through a mix of easy social media, search engine optimisation, and other techniques that are available on-line and require only some of your time, but not your credit card.

Assuming that you have created a website, or set up a profile on some social media channels, here is what you can do next:-

#1 Use Press Releases on local, niche sites with a link back to your website. Not only do they help drive traffic, they also generate interest in your product or service.

Some of the free options out there are:

#2 Find a niche social media site that pertains to your exact business and participate. Be helpful, provide relevant and useful information, and your word of mouth advertising will grow from that engagement.

Examples:

  • Travel or hospitality business – comforums
  • Photography store – netor RockTheShotForum.com

#3 Claim, verify, and update your Google Local Business listing.
This is extremely important. Google Local Listings have been absorbed into Google+

#4 Create social media pages/ business profiles on some prominent networks like Google+, Facebook, Twitter or LinkedIn.

This is a great way to engage with those that are interested in your product or service, if done well. Create groups, events, and photo albums. Contribute relevant and useful information, participate in discussions for it is a great way to build credibility and interact with potential prospects one-on-one.

A word of caution: Comment and offer original, well thought out, sensible information, opinion and help on blogs that are relevant to your website’s topic and be sure to leave your URL. This is not blog comment spamming, this is engaging in a conversation relevant to your website’s topic.

#5 Set up and verify a Webmaster Central Account at Google and/or Bing Webmaster Tools. Update or create your XML sitemap and upload it to these tools. Use your Bing Webmaster Tools account to look at your incoming links. A clean and relevant incoming link profile is important, feel free to take down the irrelevant ones.

#6 Write unique HTML page titles for all of your pages. This is still extremely important, don’t forget this one.

#7 Start a blog. There’s nothing wrong with getting the basics of blogging down by using a free service from Blogger or WordPress. Write a “how-to” article that addresses your niche for Wikihow.com or Answers.com. They are extremely helpful resources for getting mentions and links.

#8 Update and optimize your description and URL at YP.com.
Note: You don’t need to pay to upgrade your account every time they prompt you, just having accurate and fresh information will do the trick.

#9 Install Google Analytics if you don’t have any tracking software. The program is pretty amazing and it’s free. You need to do this if you haven’t already. It’s that important.There are free tutorial videos by Google that walk you step by step. https://www.youtube.com/user/googleanalytics

#10 Experiment with pictures. If you have visually stimulating content that is relevant to the sites demographic try Pinterest. It’s hot right now!
You can also turn it a notch higher by creating a slideshow of your products or recording an original how-to video and uploading to YouTube. Be sure to optimize your title and descriptions. Once it’s uploaded, write a blog article and embed the video on your own Web site.

Bonus Tip: Use Google Maps for your storefront, locations, and nearby landmarks, and add descriptions. Do not forget to make your map public and embed it on your own website. Provide a link back to your website where suitable.

There you have it! Try these out and let us know your feedback. Keep reading NetCogs for more free tips and tricks.

Image Courtesy: https://www.behance.net/dunsky/