Common Web Design and Internet Jargons Explained – Part 1

Have you ever seen a GIF that’s made you LOL? Do you know a CMS from CSS?

Refer to our handy internet glossary below to navigate through a complex of web design jargons.

  • AJAX

Stands for Asynchronous JavaScript and XML. The best definition we have come across for Ajax is “the method of exchanging information with a server, and updating parts of a web page – without reloading the entire page.”The JavaScript on a given page handles most of the basic functions of the application, making it perform more like a desktop program instead of a web-based one.


The anchor text, link label, link text, or link title is the visible, clickable text in a hyperlink, simply put, it is the text a link uses to refer to your site. The words contained in the anchor text can determine the ranking that the page will receive by search engines. See also: Backlink.


The back end of a website is the part hidden from view of regular website visitors. It generally includes the information structure, applications, and the CMS controlling content on the site.In order to make the server, application, and database communicate with each other, back-end developers use server-side languages like PHP, Ruby, Python, Java, and .Net to build an application, and tools like MySQL, Oracle, and SQL Server to find, save, or change data and serve it back to the user in front-end code. Compare: Front End.


In search engine optimization (SEO) terminology a backlink is a hyperlink that links from a Web page, back to your own Web page or Web site. They’re sometimes also referred to as “trackbacks” or Inbound Link (IBL)Backlinks have a huge impact on your sites search rankings if they are derived from sites that rank high, especially if those links use keywords in their anchor text.


Bounce rate (sometimes confused with exit rate) represents the percentage of visitors who enter the site and then leave (“bounce”) without clicking through to any other pages. Depending on the type of website, a bounce rate can be a good indicator of the quality of content or navigability of the site.


A “breadcrumb” (or “breadcrumb trail”) is a type of secondary navigation scheme that reveals the user’s location in a website or Web application. For examples, on a blog, the breadcrumbs might look something like: Home > Category > Year > Month > Post

Did you know? The term breadcrumbs is derived from the popular children fairy tale of the brother-sister duo, Hansel and Gretel where they creates a trail of breadcrumbs to get to remember their way home.


Cached files are those that are saved or copied (downloaded) by a web browser so that the next time that user visits the site, the page loads faster. You can control and change what your web browser does with files it downloads from the cache preferences. You can also set the amount of space on your computer that should be used for storing downloaded files.


An acronym for ‘Completely Automated Public Turing test to tell Computers and Humans Apart’, was developed at Carnegie Mellon University by Nicholas J.Contrary to how complicated it sounds, it is simple way of ruling out the possibility of you being an evil terminator on a hacking spree by making you type a combination of swirly text and numerals when you’re trying to log into emails, etc.


A cookie is an information that a Web site puts on your hard disk so that it can remember something about you at a later time. These are small files which hold data on lots of things, for instance, your browsing habits.


Cascading Style Sheets aka CSS, are a way of styling the design of websites, formatting colors, fonts and sizes.outside of the actual HTML file(s) of the site. In recent years, CSS has replaced tables and other HTML-based methods for formatting and laying out websites for its simplicity among its many benefits.


Dynamic HTML, or DHTML, is a combination of technologies used to create interactive and/or animated websites by using a combination of a static markup language (such as HTML), a client-side scripting language (such as JavaScript), a presentation definition language (such as CSS), and the Document Object Model.

  • DNS

Stands for Domain Name Service (alternately Domain Name System or Domain Name Server). Basically, it’s the thing that converts IP addresses into domain names. Every time you use a domain name, therefore, a DNS service must translate the name into the corresponding IP address. For example, the domain name might translate to


A pre-eminent buzzword of the online business revolution, E-com is short for electronic commerce. It’s the buying and selling of goods through websites. Products sold through e-commerce can be physical products that require shipping, or digital products delivered electronically.


Otherwise known as XML or the meta language, is a markup language used for writing custom markup languages. In other words, XML describes how to write new languages. It also serves as a basic syntax that allows different kinds of computers and applications to share information without having to go through multiple conversion layers.


A favicon or Favorites are tiny (16×16 pixels, 32×32 pixels), customizable icons displayed in the web address bar in most browsers next to the web address. They’re either 8-bit or 24-bit in color depth and are saved in either .ico, .gif or .png file formats.


A fixed width layout has a set width (generally defined in pixels) set by the designer. The width stays the same regardless of screen resolution, monitor size, or browser window size. It allows for minute adjustments to be made to a design that will stay consistent across browsers. Designers have more control over exactly how a site will appear across platforms with this type of layout.


Font family is a group designation for defining the typefaces used in CSS documents. The font family tag generally lists multiple fonts to be used, and usually ends with the generic font category (such as “serif” or “sans-serif’).


The front-end is basically the opposite of the back-end. It’s all the components of a website that a visitor to the site can see (pages, images, content, etc.) Specifically, it’s the interface that visitors use to access the site’s content. It’s also sometimes referred to as the User Interface.


Also referred to by its acronym: GUI. A graphical user interface uses an input device (like the mouse) and visual representations of how the user is able to interact with a web application. In other words, it’s all the front-end stuff you see on a web application. Its purpose is to allow you to interact with a web application without having to enter code. A graphical user interface allows a user to interact with a computer without entering code with the help of designed and labelled images such as icons, pop-ups.

  • HIT

Contrary to popular belief, a hit does not represent a single visitor to a website. A hit is actually a request for a single file from your web server.
Meaning, a single page can also generate multiple hits, as each page generally has more than one file (an html or other base file, a css file, multiple images, etc.) and each one is requested from the server whenever the page is loaded.

  • HTML

HyperText Markup Language is a simple code that tells your web browser how to display content on web pages.

  • HTML5

The latest version of HTML that supports advanced multimedia content and can display more complicated websites. As with all upgraded versions, this one has a lot of add-ons when compared with HTML4.


Also referred to as an HTML element, an HTML tag is the bit of code that describes how a Web page is formatted. Typical tags specify things like headings, paragraphs, links, and a variety of other items.

  • HTTP

Stands for HyperText Transfer Protocol, that is a set of rules for transferring hypertext requests between a web browser and a web server.


Similar to HTTP, HTTPS stands for HyperText Transfer Protocol over SSL (Secure Socket Layer) or, alternately, HyperText Transfer Protocol Secure. Like HTTP, it’s a set of rules for transferring hypertext requests between browsers and servers, but this time it’s done over a secure, encrypted connection.


A hyperlink is a link from one web page to another, either on the same site or another one mostly using text or images. Effective hyperlinks use words that describe the destination content, briefly, to the point.


An IFrame (Inline Frame) is an HTML document embedded inside another HTML document on a website. The IFrame HTML element is often used to insert content from another source, such as an advertisement, into a Web page.

  • JavaScript

Is a programming code/ scripting language developed by Netscape to enable Web authors to design interactive sites.It is also used in environments that aren’t web-based, such as PDF documents, site-specific browsers, and desktop widgets.


Also known as a “lead capture page” or a “lander.” In online marketing, a landing page is a dedicated or stand-alone page that is designed for a specific marketing campaign A landing page is a page where a visitor first enters a website after clicking a hyperlink.


Metadata by definition is data about data. It is invisible to web users, located within the <head> tags of a page. For example, classification by subject, format, author, etc.


A meta tag is an HTML tag used to include meta data within the header specific to your web page. The most common meta tags are the meta description and meta keywords tag.

Deepak Chauhan

As the Chief Marketing Officer at Netcogs, Deepak’s keen understanding of market dynamics, consumer behavior, and emerging trends empowers Netcogs to stay ahead in a rapidly evolving tech landscape. Deepak is instrumental in fostering robust relationships with clients, stakeholders, and industry partners, aligning business objectives with innovative global marketing solutions.

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