Time and time again, the most obvious challenge that confronts new web entrepreneurs is an absence of web traffic. Clearly, if your site isn’t getting any action, you’re not getting any sales done. What’s more is that without this traffic, you can’t test the key parts of your sales process. Also, in the event that you roll out a huge traffic generation campaign before you’ve tried your site (to verify if it converts maximum guest visits into purchasers), you could lose deals by coming out as amateurish to potential business partners and affiliates.
So you’re stuck in an endless loop: Before sloping up a major campaign, you have to test your business process, however with no activity, testing is troublesome – if not impossible!
If you can relate to the same issue, this 5 step action plan will ensure:
- Cheap, instant traffic to your website
- Optimized Sales Process
- More qualified potential buyers
- Test your website first!
There are a number of things you can test on your site to help you generate leads. From design, format to content, there are boundless combinations of changes that may enhance your conversion rate.
To begin with, stick to the essentials for you as of now have your hands full. Concentrate on testing your-
- Salescopy, specifically the headline, benefits and call to action
- Order process, which needs to be simple enough for a new web user to place an order
- Opt-in offer, for you to determine if you’re capturing your visitors’ contact information successfully
- Site navigation, to determine how many clicks it takes to buy.
Once you have ensured that the basic four elements are working to your satisfaction, once you’ve generated sales and have some steady traffic, you can move on to testing other parts of your site.
Now the question remains, where will this traffic come from?
The answer is simple: Purchase it through Pay-per-click search engines. Like Google Adwords, PPC options are a ton like auctions – they permit you to offer for top-positioning keywords of your choice. For every visitor who searches the keyword(s) you bid on and then clicks, navigating to your site, you pay whatever you bid. Depending on the popularity and competition pertaining to the keyword, the prices vary.
- Ensure more free traffic.
Moving on to greater traffic sources, it is useful to note that Search engines like Google give you free traffic. Since you’ve bid on keywords for a strong showing in the PPC searches, it’s time to handle the organic search engines and directories. Search engines like Google, Yahoo! can be a great source of free traffic for your website. The trick is getting a competitive positioning for your best keywords.
The initial step in getting a top rank in the web search tools is to submit our website to them. You need to verify that the crawlers discover your website and incorporate it in the search results. Once your webpage has been submitted, it will take two to six weeks for your listing to show up.
- Harness the power of focused and free content for priceless publicity.
You need to incorporate unique, difficult to-get data that’ll loan your articles automatic worth – the sort of data that sets you apart as a specialist in your field.
Once you’ve completed an article, compose a short bio section about you and your business and spot it toward the end of your article alongside – and this is the most critical part- – a link to your site.
- Obtain free links on other high-traffic websites.
Link requests require legible effort from you, yet they can totally blast your traffic figures overnight. On the off chance that your site is a featured link on a noteworthy site in your industry–one that has a great number of followers–your site promptly benefits by all the exposure their site gets.
Beginning with this system is basic, yet you ought to take a standard approach each time you ask for a connection. Let us elaborate it into a couple of simple steps:
Google search your standard pivotal keywords – the ones that people by and large use to discover your site. Make point by point notes about the sites that show up frequently in the main ten spots for your selected keywords.
When you’re prepared to contact the owners of these sites and request a connection, compose an email- – don’t utilize structured letters. Make sure to incorporate some positive remarks about their site, data about you and your site (alongside your URL), a clarification of why a connection to you would be an advantage them and information for reaching you to begin.
Do not SPAM.
- Use e-mail marketing to attract repeat visitors.
Getting loads of traffic to your site is extraordinary, yet in the event that you aren’t gathering the contact data – the names and email addresses- – of guests, you’re wasting all the clicks. In the event that guests leave your site without purchasing your item, there’s a decent risk they won’t ever be back- – and you’ll have truly no chance of catching up with them.
Remember: It can take up to seven points of contact to make a solitary sale, so you’ll need to start gathering guests’ contact data from the very beginning utilizing an opt-in form on your landing page. At that point send them email messages to catch up and reminding them of your site.
These simple ideas always work:
- Monthly or bi-weekly newsletters with a lot of tips and information
- Free reports specific to your business sector
- Answers to regular inquiries people have about your item
- Offers for items comparable or corresponding to ones you may have already offered them
- Free item trials that give potential clients a flavor of what you bring to the table
- A “downgrade” offer for an item that’s less expensive or robust than your featured offer
Catching up is quite simple and straightforward with plenty of email management software out there. “Autoresponders,” regardless of what time of day it is or whether you’re even at work can help you connect with customers as soon as they initiate contact.
Throughout the years, we’ve seen that best businesses are customers who have learnt to unwind and concentrate on actualizing maybe a couple promoting methodologies truly well. It is ideal to not aim for specialization in every one of the methodologies within unrealistic time periods or without essential tools already set up you support your efforts. Concentrate on becoming really proficient at one or two–because this may be all you need to dramatically increase your traffic–and sales.
When undertaking new projects or engaging with new clients, it is useful to review the analytics account set-up to save a lot of time and to enhance productivity. A robust analytics account set-up can avoid discrepancies in actual and observed results.
Below is a comprehensive check-list for google analytics account for new projects. Always backup your profile settings and data to avoid errors and losing data.
STAGE 1: BASIC SETUP
1. Analyze Your Website’s Structure
Your website may need an easy Google Analytics implementation or a lot of customized scripts for correct measurement. Look for these potential hurdles in your website:
Multi-domain / subdomain structure – You need to customize the Google Analytics tracking code because it does not pass the visitor formation between sites automatically.
Frames – For full indexing in search engines, it is recommended to remove frames from the website.
Ajax – Additional skill needed to make use of virtual page views.
Dynamically created URLs – You need to exclude technical query string variables via the “Exclude URL Query Parameters” section of the involved profile.
Flash – It is not measured automatically.
Interactions – Event tracking needs to be setup for interactions like downloads, mail to links, social links etc.
2. Set Up Profiles in your Google Analytics Account
You can collect the whole or a subset of your data within a profile. Some useful profiles are:
- All data profile: this is a backup profile and contains all data.
- All data (IP filters) profile: this profile contains all data with a filter on known IP addresses (your company, partners, etc.)
- Include your IP profile: for testing, it collects your only your website behavior.
3. Set Up Filters – Exclude internal and partner IP addresses
- To avoid reducing conversion rate and also over-reporting traffic
- To implement, go to Admin > Filters (in the appropriate view) > New Filter. You can also use the free tool Xenu for this.
4. Apply Google Analytics code on all pages
- Missing google analytics code can create misleading site engagement metrics conversion data. A quick look at referral reports can highlight this problem.
- All conversions will be shown as “referral” or “direct” if pages do not include Google Analytics code in the checkout process.
- To implement, use the ‘screaming frog’ tool or com
5. UA account is listed only once
- Running two GA codes simultaneously is fine, but it is not OK to run instances of the same code twice.
- To find this, search for “UA-” in the source code.
6. LINKING RELATED ACCOUNTS
- Link Google Analytics account with AdWords and Google Webmaster Tools accounts
STAGE 2: Ensure proper campaign tracking implementation
7. Enable Auto-Tagging for Google Analytics
- Without this, your paid search traffic, your paid search traffic will show as organic traffic in Google Analytics.
- To check the status of auto-tagging, go to Account Settings > Preferences, in your AdWords Account.
8. UTM tags for non-Google paid search campaign URLs
- Without this, the traffic will be counted as organic search visits.
- Google Analytics interprets utm_medium=cpc and utm_medium=ppc as paid search traffic, so one of these should be used for the medium.
9. UTM parameters for vanity domains redirect
- This will allow you to easily attribute visits and conversions from the vanity domain to the campaign associated with the vanity domain.
10. UTM parameters in e-mail campaign links
- Allows you to properly attribute visits and conversions to the right email marketing effort
STAGE 3: CONVERSIONS AND INTERACTIONS
11. Goal setting
- Set desired goals for activities such as purchases, contact form completions, creating an account, time on site, signing up for a newsletter, etc.
- Quantify your goals and their monetary value.
12. Set up e-commerce tracking
- It will allow you to understand how much revenue you’re making and also, what channels are responsible for driving revenue.
13. Set up event tracking
- Event tracking is a simple way to track how users are interacting with your site. It includes user activities such as the videos played, submitted forms, scrolling through your content, or downloads.
STAGE 4: Content grouping
14. Create content groupings
- Create groups of similar pages like blog posts, landing pages, e-commerce category etc.
Leave a comment, if you have any questions or you want to see more posts like this.
Pretty exciting huh!… finally planning to get your own website! Yes we know, several years into this business but the feeling still excites our every single nerve every time we build a new one for our clients.
You must already have created a hazy plan regarding the logo designs, page contents, page designs, photos, launch date… ideas incubating relentlessly into your mind day & night. You are ready to kick off your plan by hiring technical experts for your assistance but are you clear on all the prerequisites that are needed before launching a website? Well, if you do then it is wonderful that you have a clear vision regarding your website. Just in case if you feel clueless, let us shed some light over here.
The basic thing, that need to be considered before getting a website, is the purpose it suppose to serve – to you & to your website visitors. Website development requires resources, time, money, so it is imperative that you must give considerable amount of thought to your web business or web site or web application whatever you have chosen to call it or perhaps these are all different names & serve differently from each other. Really!
Any professional web development company can easily differentiate & categorize what they have to offer as a service. We think it’s wise to discuss what different types of websites exist and the criteria that separate them so that you feel confident about asking for the right type of services and will have a correct understanding that enable you to make the right decisions.
- VC Type Or Print Only –
Visiting Cards (VC) type are the websites people consider for print purpose only. If you are wondering what in the world is a VC website because you may have never heard of it before, let us clarify. These are the website for people who bought a domain name for their business a time ago, but haven’t yet hosting a single page there, the reason being pretty funny – they like to use “www.mywebsite.com” on their visiting cards, emails, print ads etc. even if they don’t host any content, so it’s basically a non-working address. In our terminology, these websites do exist and you cannot ignore them as long as the domain is on hold & not available for anyone to buy in the market. We however do not recommend this route for the sake of own credibility and first impression. Now onto our second one my friend.
- Landing Pages Or Mini Websites –
You heard of landing pages, haven’t you! The landing pages are one-page website only or we prefer to call them mini websites (sweet! isn’t it). These websites mostly serve as a link to online campaigns but not limited to this only.They are used when you want to grab the attention of your visitors to your brief business highlights. If designed properly these single page websites summarize all the things like product features, a good sales pitch, concern images, specs video, contact form etc. The goal is to capture the client information from any running online campaign for lead generation purpose & getting prospects.
- Portfolio Websites –
Portfolio websites are usually preferred by artists, writers, freelancers, public speakers, individual sellers & marketers etc. These websites serve to highlight individual skills, works, achievements, awards, fans, basically anything that have to do with one’s biography or bio-data. There’s a fine line between these Portfolio websites and a Service/Product website as both cater to showcasing of a service/product, but as long as more emphasis is given to individual personal advertising we prefer to call this kind of websites the “Portfolio websites”.
- Services Websites –
As the name implies these are built for offering various kind of services of a company or an industry to their clients. In most cases their services could be onsite, offsite or website based like providing a subscription based SAAS model, these websites sole purpose is to sell & highlight the various services of an organization.
- Product Websites –
We are totally impressed by your guess. Yes, you guessed right, our focused reader! So, these websites do showcase products but if you are wondering why we are not calling them eCommerce web site it’s because believe it or not these websites do only showcase products, nothing more nothing less. These are good for bulk dealers, traders, industries & manufacturers’ building products on a large scale and only do business with trading websites or direct selling.
- eCommerce Websites –
We love eCommerce websites! After all, who doesn’t want to own a successful online business that’s simply awesome. eCommerce websites apart from showcasing products also sells them – these websites are packed with features like shopping cart, payment gateways, invoice generation, sales reports dashboard, inventory management, customer management, shipping APIs etc. These are obviously costlier to make as compared to above-mentioned websites & come close to resembling a Web Application.
- Portals –
Portal websites act as a facilitator between a similar/dissimilar kind of business entities and their consumers. In simple words, different publisher, advertisers, agents post their business listings on to these kind of websites, where consumers looking for their services contact them on to these listings.These portals serves common purpose& if we are not wrong you must have heard or visited many types of portals like job portals, real estate portals, education portals, trade services portals etc. as a consumer. Portals are intricate to develop; developers first have to understand all the business and functional requirements then customize and provide the most optimized solution back to portal owners along with many other scenarios like admin interface, customer management, analytic dashboard etc.
- Web Applications / Business Applications –
The last but definitely not the least – web applications are far more advanced than above mentioned website types. They are monstrously powerful software application running on web servers& have vast consumer database. This kind of applications can crunch the numbers out of any system & generally require a larger team of software professional to build. More costly than any web service because it takes expert level of understanding of client needs, implementing them. These web application sometimes integrated with other applications to make them more powerful. These take more time to build, followed by regular tweaks, upgrades, and dedicated maintenance team. Since a simple responsive web design won’t do any good to web apps, most web applications do have their mobile app versions too & require extra money which makes them even more costlier, but when it comes to ROI on the money you put these are far more profitable from any of the other website type.
Now, it’s up to you to decide what solution are you looking for exactly, in case you haven’t made up your mind yet, consider your needs first. A web application or eCommerce website may look tempting but prioritize your purpose to launch a website and make sure it fits into your budget as well Or if you do plan for something big, don’t hesitate to consult the experts.
And if we forgot to mention – We are a team of web professionals who like to help people with their websites & online businesses. If you are reading this you might have an idea of a website you want to have someday! Perhaps if you would like to give us a chance then, please [contact us].